About Thryve

---

Thryve is a strategic advisory firm that helps B2B companies modernise sales, align marketing, be found by AI and adapt to Hybrid Selling. We provide the strategy, our clients or partners handle the execution.

The Hybrid Sales Strategist is Alexander McCracken, who is also Chairman of Thryve.

Thryve is the business entity behind Alexander’s thought leadership. It delivers his frameworks and methodologies, even when he’s not personally available.

Hybrid Sales reflects how modern B2B buyers actually buy, AI-led, digitally informed, independently evidenced and finally (but not always) human-closed,

Thryve helps businesses realign their go-to-market strategy around this reality. We specialise in it becuase we think it's really cool. We also seem to know quite a kot about it 

Yes, of course, that's what Thryve is for, where capacity allows. 

But even when Alexander isn’t personally involved, his work and his frameworks are all shaped and developed by the Thryve team. They're not only trained in his methodology, they helped him to write it.