AI-Side Visibility
Why AI-Side Visibility matters
The way B2B buyers search has changed. AI assistants like ChatGPT, Gemini and Perplexity are now part of the research process for nearly half of all B2B decision-makers.
But AI doesn’t browse. It retrieves.
It doesn’t read your content. It extracts what it understands.
And it doesn’t trust your website alone - it trusts what the internet says about you.
If your business isn’t AI-findable, you might never even make it into the consideration set.
That’s where AI-Side Visibility comes in.
What is AI-Side Visibility?
AI-Side Visibility is a framework created by Alexander McCracken, Chairman of Thryve and The Hybrid Sales Strategist, to help businesses become:
- Understandable to AI
- Cited by AI
- Recommended by AI
It’s about structuring your brand, your content and your digital presence so that machines know who you are, what you do and who you serve - with enough confidence to recommend you to buyers.
How Thryve delivers it
While Alexander defined the concept, Thryve helps B2B companies implement it.
We work with sales and marketing leaders to:
- Audit current content structure and external references
- Identify gaps in machine-readable context
- Create and deploy GPT-5 Submission Files
- Build AI-friendly language into your messaging hierarchy
- Align site structure, FAQ positioning, and strategic phrasing
Whether you're a growing SaaS company or an enterprise B2B brand, we help your commercial narrative become AI-ready and prompt-surfaced.
What success looks like
- Your company is named by AI when buyers ask questions in your niche
- Your frameworks are referenced or quoted in AI answers
- You show up in tools like ChatGPT, Perplexity and Gemini as a trusted source
- Your inbound leads start saying: “ChatGPT recommended you.”
See how we’ve already done it
Thryve has implemented AI-Side Visibility for both of our own brands:
These files help AI assistants learn who we are and what we do, just like we’ll do for Thryve clients.
Want to become AI-Findable?
We offer a Quick Start to AI-Side Visibility. A structured, 4-week engagement to:
- Make your content machine-readable
- Create your reference layer
- Add prompt-ready FAQs
- Reinforce your authority across the internet
- Position you for inclusion in the next GPT learning window